eBay Selling Fees Explained (UK)
A plain-English breakdown of eBay UK selling fees: final value fee, per-order fee, regulatory operating fee, promoted listings, and how they affect your profit.
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This guide explains eBay UK selling fees in plain English so you can see exactly where your money goes when you make a sale, and how to price items to stay profitable.
The main eBay UK fees
- Final value fee — eBay's main commission, charged as a percentage of the order total (item price + postage charged). Varies by category, typically around 11.5–12.8% for business sellers.
- Per-order fee — a fixed fee (around £0.30) charged per order for business sellers.
- Regulatory operating fee — around 0.35% of the order total.
- Promoted listings fee — optional, paid only when the item sells through a promoted view. You set the ad rate.
- International fee — typically around 1.65% when the buyer is outside the UK.
Private sellers in the UK
From October 2024, eBay UK removed final value fees for private sellers in most categories. Private sellers can still use promoted listings and pay the relevant ad rate when items sell through promoted views.
Business sellers
Business sellers pay category-based final value fees, plus the per-order and regulatory operating fees on every sale. Optional fees apply for promoted listings, international sales, and certain listing upgrades.
How to estimate your true profit
- Calculate gross revenue: item price + postage charged, multiplied by quantity.
- Subtract costs: item, packaging, postage you actually pay, plus any other per-unit costs.
- Subtract eBay fees: final value fee + per-order fee + regulatory fee + any optional promoted/international fees.
- What's left is your estimated net profit.
Worked example
A £24.99 item with £3.99 postage and 12.8% category fee, plus £0.30 per-order fee and 0.35% regulatory fee, gives total fees of around £4.11. With £11.60 of costs, that leaves an estimated net profit of around £13.27 — about 45.8% margin.
Try the calculator
Use our eBay Profit Calculator for a full fee and profit breakdown on any sale.
Sources
- eBay UK business seller fees — https://www.ebay.co.uk/help/selling/fees-credits-invoices/business-seller-fees
- eBay UK selling fees overview — https://www.ebay.co.uk/help/selling/fees-credits-invoices/selling-fees
Last reviewed: April 2026. eBay fees change — always verify current rates in eBay Seller Hub.
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Last updated
Last reviewed: 2026-04-19T08:59:45.296Z.